A Theory of Broadcast Media Concentration and Commercial Advertising
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چکیده
منابع مشابه
Political Economics of Broadcast Media
We offer a tractable model of broadcast media as a three-sided platform, serving entertainment and news to viewers, commercial opportunities to advertisers, and electoral influence to politicians. We characterize the profitmaximization decision of a media firm, and study the effect on social welfare of changes in the value of electoral influence, via induced changes in commercial advertising, t...
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تاریخ انتشار 2002